Automotive technology provider Rodo has launched an artificial intelligence-driven vehicle search platform that the company said “sets a new standard for intuitive and seamless car shopping.”

CEO Nathan Hecht said Rodo has “reimagined” how AI is used in the vehicle search process.

“Conventional interfaces burden users with menus, dropdowns, toggles and an overwhelming array of choices,” he said in a news release. “While AI has made its way into some online car-shopping tools, they are often text-based and inundate users with questions.

“We are introducing an AI platform that mimics the in-store interaction of a customer and a salesperson. The tool doesn’t accomplish that with an impersonal bot- or chat-style interface, but instead delivers lightning-fast and direct results. It instantly showcases vehicles tailored to the consumer and priced aggressively, including rebates and incentives, and can be ordered online for same-day delivery.”

Rodo called its interface “a first in the industry,” designed to respond to a single query by automatically presenting the perfect vehicle supported by reasons why it’s the best match.

“This product epitomizes the transformative power of artificial intelligence,” Rodo chief technology officer Alex Casanova said. “By putting ourselves in the consumer’s shoes and addressing queries such as, ‘I’m looking for the best deal on a vehicle for a large family,’ our technology provides immediate results with all relevant discounts and rebates factored into a great monthly price, which is unlike any other online service.”