It might be tough to top the emotional scene that unfolded when the National Automotive Finance Association gave the inaugural Jack Tracey Pinnacle Award last year.

But undoubtedly the association will try as it opened nominations for the accolade to be handed out at the 2024 Non-Prime Auto Financing Conference, which is set for June 5-7 in Fort Worth, Texas.

The NAF Association reiterated that the Jack Tracey Pinnacle Award recognizes a professional at a member organization with enduring service to the non-prime auto finance industry.

The award is named in honor of one of the organization’s early supporters and its first and long-serving executive director.

“Jack will always be remembered as a leader and fierce advocate for the non-prime automotive lending industry,” the association said.

The first award went to one of Tracey’s closest allies and friends, Tom Hudson, during an emotional ceremony that happened about two years after Tracey’s passing.

“Individuals nominated for this award should have an extensive record of service to a NAF Association member company that is substantive and encompasses a productive, voluntary effort exceeding the duties of regular employment,” the association said. “A nominee’s service record will reflect having produced a positive impact beyond an individual company.”

The organization’s awards committee will review applications and recommend the recipient to the full NAF Association board of directors.

Nominations can be made via this website.