Reynolds and Reynolds is looking for people who are turning auto dealerships up to 11.

The dealership software provider has established the Automotive Amplifiers Contest, open to individuals or groups of automotive dealership employees to highlight “inspirational and collaborative ideas” they’ve developed to advance the industry.

Entrants will compete in three categories: fixed operations, variable operations and community impact. Three finalists in each category will be selected to share their ideas at the annual Reynolds Retail Summit in August to vie for one of three $5,000 prize donations to the charity of their choice.

The nine finalists will have five minutes to show off their entries to the judges and attendees, with winners being selected and presented their awards during the event.

“The automotive industry is full of incredible people making a major difference at their dealerships and in their communities, all over the country,” Reynolds and Reynolds president Chris Walsh said in a news release. “We want to recognize and celebrate the individuals who are making those positive impacts and help them share their stories.”

All submitted contributions will be published this fall in a new Reynolds publication, Amplify Automotive Magazine. The nine finalists will receive a VIP ticket to the Reynolds Retail Summit: Amplify 2024, which includes flight, meals, accommodation and full access to the event.

Entries will be accepted through mid-July and will be judged by experts in the automotive field.

“If you are a dealership employee, or group of employees, this is your opportunity to show what you’ve done to amplify automotive at your dealership or in your community,” Walsh said. “We hope you seize this moment to inspire the industry.”

For more information and to submit a best practice, visit