A startup automotive tech company has added an experienced hand.

Adam Herrick, a longtime veteran of e-commerce in the auto industry, has joined Sell Your Car, Inc., a provider of automated vehicle valuation tools, as director of marketplace and product.

Herrick will lead Sell Your Car’s software project management as well as marketplace innovation for the company’s suite of dealer-facing inventory and sales tools, which are designed to help dealers acquire more vehicles from private party sellers through real-time valuation, instant payments and same-day service.

“We have a very easy-to-approach and simplified offering that helps dealers use data that’s available right now to come up with the right price via AI-driven automation for vehicle acquisition,” Herrick said. “The emerging instant offer market is among the top changes to the retail automotive landscape.”

Herrick’s previous roles include overseeing Overstock.com’s automotive listing platform, revitalizing digital sales for AutoNation, General Motors’ Shop Click Drive initiative and consulting with Toyota.

“As a thought leader in vehicle data and marketplace product development, I am thrilled to work with Adam and our dealer partners to produce useful products,” Sell Your Car CEO Kristopher Ross said in a news release. “He’s an elite talent and is a great fit with our team of forward leaning innovators.”