DAS Technology made its pitch at the NADA Show 2024 — and closed the deal.

The consumer engagement technology company was the grand prize winner of the NADA Show’s second annual Exhibitor Pitch Competition, a Shark Tank-inspired competition among vendors at the event held earlier this month in Las Vegas.

Fifty vendors submitted audio entries to the judges, who narrowed the field to 10 finalists that delivered two-minute pitches on the NADA Show’s live stage.

DAS co-founder and CEO Alexi Venneri and vice president of customer experience and creative strategy Krys VanSlyke claimed the title with a pitch introducing its “more complete” Consumer Data and Experience Platform that included their take on Run-D.M.C.’s “It’s Tricky”.

“We are very honored that DAS Technology won the exhibitor pitch competition for our CX solutions at the NADA Show,” Venneri said. “We are so excited the dealer judges voted DAS as the top solution most likely to help dealers succeed in 2024.”

NADA said the grand prize included a 20-minute time slot on the live stage later in the event, as well as “editorial and social media coverage on NADA’s digital platforms, bragging rights, and a personalized trophy.”

The judges were Wes Lutz of Extreme Dodge Chrysler Jeep Ram in Jackson, Mich., Anita Castriota of Castriota Chevrolet in Hudson, Fla., and Scott Dube of McGovern Auto Group in Newton, Mass. Contestants were judged on creativity, informational content, entertainment, succinctness and overall value proposition.

DAS said it earned the opportunity to present its technology in the finals during a 30-minute session with the judges led by Venneri and senior vice president of business development Scott Pechstein.

The pitch unveiled new features designed to use data and artificial intelligence to strengthen the customer experience and help auto dealers close more deals, including real-time lead quoting, prospect nurturing, website targeting to uncover the emails of consumers who don’t submit a lead form, service messaging, SMS enhancements and expanded inventory merchandising capabilities.