Subaru: Dallas Region Shows Record 81-Percent Sales Uplift
CHERRY HILL, N.J. — In what appears to be another strong sign for the automaker, February sales for Subaru of America's Dallas region climbed 81 percent year-over-year, as the region posted its eighth straight record-breaking month.
The Dallas region was tops in the country for Subaru and has improved its sales on a year-over-year basis for 10 straight months.
Officials said the region looks to showcase its top sellers — the 2010 Subaru Outback and Legacy vehicles — at the upcoming Dallas Auto Show.
The region's sales were positively impacted when the redesigned 2010 Outback and Legacy models were launched in 2009, and these units "continue to sell strong," the company noted.
"This month brings yet another set of sales records for Subaru," explained Troy Poston, Dallas zone director for Subaru. "The demand for our products is a testament to the safe, durable and fun-to-drive vehicles we bring to market."
Subaru said the Outback's February sales climbed 611 percent from the year-ago period. Through the second month of 2010, year-to-date sales for the model are up 436 percent.
Meanwhile, the Legacy's sales were three times higher as its February 2009 sales. Its year-to-date sales were up 217 percent, as of the end of February.
Not to mention, the Subaru Forester saw its February sales climb 29 percent from the prior-year period, and year-to-date sales were up 12 percent.