CarNow is now part of Amazon’s universe.

The automotive digital retail software provider announced it has joined the Amazon Web Services Partner Network (APN) as a software partner.

The APN is a global community of AWS partners that leverage programs, expertise and resources to build, market and sell customer offerings. CarNow said membership in the APN enables it to provide technology to streamline automotive dealership operations and facilitate seamless transactions between dealers and their clients.

Through the APN, CarNow will have access to AWS’s generative artificial intelligence tools. The company said it will initially focus on incorporating that AI capability to create an enhanced customer experience, using machine learning to optimize business operations for clients and helping customers increase productivity.

“There’s an accelerating need for technologies that can help businesses streamline their operations, perform more efficiently and improve the overall customer experience while boosting the bottom line,” CarNow vice president of applications Chelsea Beerse said in a news release. “The number of companies that claim to be able to deliver high-value technology solutions has proliferated at a breakneck pace. AWS created its partner network to ease the process of finding a trusted technology partner.

“Further, our joining the APN communicates to our current and potential customers that we are enhancing our solutions by incorporating technologies such as generative AI that add profound value across the board.”

CarNow joins a global network of 100,000 partners from more than 150 countries working with AWS to provide innovative solutions, solve technical challenges, win deals and deliver value to mutual customers.