Reviver has joined automotive retail giant Lithia & Driveway in a partnership to offer Reviver’s RPlate digital license plate to the dealer group’s customers.

Lithia, which ranks as the nation’s top dealer group with new vehicle retail sales of 271,596 units in 2022, is now part of the Reviver Auto Dealer Reseller program. Lithia will offer the RPlate at its locations in California and Michigan as part of the vehicle purchasing process, and at in-store merchandise and accessories departments at Lithia dealerships.

“We are thrilled with the mutual growth and benefits we are seeing with our auto dealer partners. and welcoming Lithia Motors represents a significant enhancement to the program,” Reviver founder and chief strategy officer Neville Boston said in a news release.

“Dealers are able to grow their revenue and excite their customers, while Reviver is able to get more digital license plates on the road more quickly.”

The RPlate is a connected vehicle platform designed to not only replace traditional static metal plates with digital displays and allow visual personalization of the display with custom messaging, but also include location tracking, registration renewal via mobile app, alerts when the vehicle has been moved, tamper-proof mounting and anti-theft features.

Reviver said its digital license plate also offers brand enhancement, incremental income and operational efficiencies for dealerships, allowing them to pre-install digital plates on their vehicles to use as billboards with a custom dealer logo and message. The company said it can also help dealers modernize how they manage temporary and test-drive plates while reducing the overhead of paperwork and stickers.