SCOTTSDALE, Ariz. — Described as a Web site with a sleeker design and more user friendly, Hyundai Motor America recently gained a new home page.

The newly launched site at Hyundai.com now has completely revamped infrastructure. Officials from iCrossing worked with Hyundai Information Service North America to produce a site they say has better usability to connect users with the information they seek quickly and effectively.

The new site now has a new database model, and coded Flash, HTML, CSS, JavaScript and .NET pages. Should the site ever need further reconditioning, iCrossing highlighted that it incorporated an Interwoven Content Management System for easy, low-cost updates.

Executives from both Hyundai and iCrossing contend that consumers now should be even more informed about the automaker's vehicle lineup thanks to this new Web site.

"Hyundai.com reflects Hyundai's brand values and provides a widely accessible, high-performance experience," noted Simon Cho, manager of interactive marketing for Hyundai Motor America.

"These are the attributes that our customers have come to expect from Hyundai vehicles, and our refreshed site now provides that same experience online," Cho continued.

Domingos Vieira, vice president, automotive at iCrossing, added, "visitors to Hyundai.com typically have a specific need for key information.

"We designed and built the site to make finding that information as easy as possible," Vieira concluded.