Safe-Guard Canada customers have a new experience waiting for them online.

The branded protection products company announced the launch of its new website and Protection Products Platform.

The company said this move “signifies the company’s digital transformation from a third-party administrator (TPA) to a Protection Products Platform that delivers frictionless service, consistency and customer-centric solutions.”

This is the culmination of a purposeful 30-year digital strategy, SafeGuard said in a press release, designed to use the company’s decades of data and applications that can help drive key metrics, business decisions and enhanced service capabilities.

“A one-size-fits-all approach to protection products isn’t enough in today’s market, especially considering the various generational groups that currently drive spending,” Safe-Guard CEO Randy Barkowitz said in a press release. “For many years, we have set out to change the industry, drive innovation, and enhance transparency. Our evolution from a traditional TPA to a Protection Products Platform allows us to grow with our customers, no matter how their needs change over time.”

With its new Protection Products Platform, the company said its looking to fully embrace changes in the F&I industry to meet the market demand of vehicle owners.

“The new website is a powerful representation of our company, our people, and our commitment to innovation,” Safe-Guard president David Pryor said. “Through the integration of data and advanced analytics, we’ve successfully transformed Safe-Guard into a Protection Products Platform that will drive sustainable and scalable growth for our customers.”