Technology

ATLANTA — Officials from AutoTrader.com recently learned that Feb. 15 marked a new all-time record day for site traffic. They indicated that 986,052 unique visitors reviewed dealer listings and other information that day. Site executives attributed the record traffic count to three reasons — a resurging market, a jump in new-vehicle shopping activity and strong marketing. AutoTrader.com […] [Read More]

NEW YORK — Deloitte has moved one of its longtime executives Craig Giffi into a new position. Giffi now will be the leader of the company's U.S. automotive practice, effective immediately. Company officials indicated that Giffi succeeds Michelle Collins, who leads Deloitte's audit practice in Michigan. In his new role, Deloitte explained that Giffi will be […] [Read More]

HOFFMAN ESTATES, Ill. — The Dealer Services Group of Automatic Data Processing has rolled out four new solutions than can help dealers get the most out of mobile technology. Basically, ADP's Mobile Application suite allows dealers to capitalize on the growing usage of smart phones among consumers to improve how they reach out to shoppers and […] [Read More]

CHICAGO — Officials from the Chicago Automobile Trade Association highlighted some of the new features of its Web site, DriveChicago.com, which recently was revamped by Automotive Internet Media. CATA mentioned that DriveChicago.com features expanded content and tools that can help guide consumers through the vehicle shopping experience. Officials pointed out the redesign incorporates new colors and […] [Read More]

IRVINE, Calif. — Along with rolling out other product enhancements and sharing a dealer survey about the importance of the Internet, Autobytel has launched a new program aimed at eliminating duplicate leads. Executives claim its Quality Advantage Program is the first in the industry to have a policy titled, "Incremental Sales Only." They stress that along […] [Read More]

SEATTLE — Cobalt recently unveiled the first of several enhancements to its dealership Web site platform that are designed to help dealers and automakers take advantage of social media's rising prominence and use it to promote brand enthusiasm and engage dealers with their respective communities. Officials explained that this upgrade offers dealers a pragmatic approach to connect with […] [Read More]

LAKE SUCCESS, N.Y. — Included in a series of product enhancements and integrations, DealerTrack highlighted a new function for its DealerTrack AAX inventory management solution. This new solution process called MarketDriver can provide dealers with what company executives described as an "unprecedented range" of regional market information. They stressed that MarketDriver can help dealers identify and […] [Read More]

CHICAGO — FirstLook announced the unveiling of its Consumer Value Accelerator at the 2010 National Automobile Dealers Association Conference in Orlando, Fla. In what the company is calling another industry first in the FirstLook Retail Performance System, the Consumer Value Accelerator is an inventory sales tool that will enable dealers to more successfully sell to today's Internet […] [Read More]

ORLANDO, Fla. — DrivingSales honored a vast array of companies for their services to the auto industry late last week as it rolled out its inaugural Vendor Ratings Awards at the National Automobile Dealers Association Convention and Expo. DrivingSales explained that these awards are intended to measure dealer satisfaction with vendors by allowing dealers to publicly rate […] [Read More]

ORLANDO, Fla. — vAuto has rolled out a new price validation and delivery system that can help dealers show consumers that their prices on specific used units are fair in comparison to their competitors' prices. By utilizing RealDeal, dealers can quote prices and also provide detailed documentation on the price and attributes of models from their […] [Read More]