Retail

AUBURN HILLS, Mich. — Chrysler Group chief executive officer Sergio Marchionne on Wednesday unveiled his choice as the individual who will supervise the reintroduction of the Fiat brand in North America. Taking on the position with a background in both foreign and domestic automakers is Laura Soave. The new executive is charged with the upcoming rollout of […] [Read More]

SALT LAKE CITY — Rejected Chrysler dealers in Utah are one step closer to reclaiming their franchise rights and perhaps recouping some losses after the Motor Vehicle Dealer Franchise Amendments bill was passed by the state's House of Representatives. The bill has now been sent to Gov. Gary Herbert for his signature, according to various news reports. Basically, the […] [Read More]

AUBURN HILLS, Mich. — To drum up some more consumer interest for its Wrangler vehicles, Chrysler's Jeep brand is launching a Tweet-to-Win trivia contest next week. Here's how it is designed to work. Each day from March 15-19, there will be a different Jeep trivia question posted on Jeep's Twitter page at www.twitter.com/jeep. Whoever is first […] [Read More]

CHICAGO — A trio of Chevrolet dealerships already have participated in a philanthropic program the brand is spearheading in Illinois. The program is aimed at connecting Chevrolet vehicles and volunteer manpower with charitable organizations through what's being called 2010 Illinois Chevy: Your Mission. Our Drive. The automaker explained that it's asking state residents to submit […] [Read More]

STUTTGART, Germany — Daimler announced Tuesday that it has sold its equity interest in Tata Motors, and through this sale of its shares, the company will receive a cash inflow of roughly 300 million Euro. Daimler's 5.34 percent of the ordinary shares of the Indian auto company were bought by various groups of investors via the capital market. […] [Read More]

DETROIT — To align itself with the market, Saab Cars North America said late last week that it is trimming down the MSRP on all of its 2010 model-year 9-3 units, which are the first 2010 models the automaker built for the U.S. market. The models are slated to begin arriving in stores in April. This […] [Read More]

DETROIT — The rebirth of hundreds of soon-to-be-eliminated General Motors dealers took an enormous step forward late last week when the automaker announced it would send more than 600 Letters of Intent for dealership reinstatement. GM did not give a specific number of letters it intends to send, but other media reports had the figure ranging from 601 […] [Read More]

CARY, N.C. — S&A Cherokee, the publishers of Auto Remarketing and SubPrime Auto Finance News, announced today that Ellen Hughes-Cromwick, Ford's chief economist, will serve as the keynote speaker for the Automotive Economic Forecast & Financial Forum. Hughes-Cromwick's role with Ford is to oversee the corporate economics and strategic issues group at the automaker. She has […] [Read More]

SAN FRANCISCO — The Jumpstart Automotive Group attempted to quantify which automaker gained the biggest return on its investment in Super Bowl advertising and found three of the four largest spenders enjoyed positive gains. The manufacturer that seemed to get the most out of these efforts was Kia. Jumpstart determined that Kia spent the lowest amount […] [Read More]

AUBURN HILLS, Mich. — Chrysler unveiled two executive appointments on Thursday, announcing that Steve Williams will now serve as head of advanced engineering, planning and regulatory affairs, while Stephen Bartoli — who previously was head of regulatory affairs and engineering planning — becomes the head of international product planning, business development and integration. Williams was most recently the […] [Read More]